5 Keys to Building a Brand.
Although I do photography, I hate to limit myself to any one niche. What's more important than being known as Jarrod the photographer, is Jarrod the brand. There are a few things that I learned about building my brand that are important for anyone working on building their brand up.
I speak a lot about photography in the video because that's my craft at the end of the day, but these tips work for any brand industry. These are things that the top brands + businesses in the world use that helped them get to the position they're at. Use them + I guarantee your brand is going to grow.
Never stop learning more about your craft.
There is no person who knows everything there is to know about their craft. You can constantly learn from others. I can't tell you how many times I've gone on youtube and just watched tutorials or went to Barnes + Noble to read some books on photography. What makes it better is that most of the time I actually learn something new too. Whether it's something that I was doing that I was putting too much time into + found an alternative method or I learned something new completely, the amount of knowledge out there should motivate you to go out and learn something new daily.
Know what your clients want + adapt.
No matter what industry you're in, things are constantly changing. What was big in the 90's won't necessarily be as big today. The brands that are able to stand the test of time are the ones who are able to adapt what they provide to what the people want at the time. Imagine is McDonald's didn't listen to their customers when they asked for a drive thru, they wouldn't be the fast food dynasty they are today.
Know your worth.
Set your price + stick with it. When you know what you're worth, you won't be low balled by anybody. At the end of the day, your brand is a business + one of the main things a business needs to function is revenue. Often, beginner brands take on low-paying gigs + position with the hope that the exposure would be life-changing. I've found out that typically it's not though. Now I'm not saying everything you do needs to be a paid role but don't sell yourself short when stating your rates.
Your only competition is yourself
One of the biggest mistakes you can do as a brand is begin to worry about what your peers are doing. The second you begin to compare yourself to others, you lose focus on what you need to do. Your goals are your goals. What works for one person may not necessarily work for you. Always remember that the only person you need to out work is yourself. If you're not making yourself better, then your brand is bound to fail.
Importance of looking clean, presentable + professional.
The first impression is everything. Often times, you only get one shot to impress your potential clients when they visit your website or social media platforms. I don't know about you, but for me, it can sometimes be hard to hold my attention. With a million + one apps just on my smart phone, my mind is always wandering. Do you want to know the things that hold my attention though? The clean, high-def, creative imagery that I see on my feed. I don't stop on content that doesn't look like it had any thought or effort put into it. Shameless plug but if you're ready to begin building up your visuals, hit me up to schedule a photoshoot today!
Hopefully some of this stuff will help you on your journey, definitely came in useful for me. If you did enjoy this piece, I'd love for you to hit the lil heart below or share on your social media platforms! Much love as always and look forward to creating with you soon.