Family + Friends vs. Ideal Clients

Family + Friends vs. Ideal Clients

I hear a lot of fellow freelancers + entrepreneurs say things like "My family don't buy from me" or "My friends don't retweet me".

Although their support is appreciated, don't expect your business to grow with just them.

It's just not gonna work, trust me.

I use to have that mentality. I would announce a print on my site or release some new merchandise and think my family + friends would be on the site ordering until I ran out of stock.

Didn't happen.

In fact I can count on one hand how many family members have bought one of my products or services (and still have enough fingers to play Mary had a Little Lamb on the recorder)

Whenever you make a product or offer a service it's important that you never lose sight on whose actually going to be making that purchase.

At the end of the day, it's dire that you have a clear + concise vision of who that person that's gonna be paying you is.

It helps you market to them more efficiently.

When you're able to market to them more efficiently you're able to identify their pain points +  be able to provide a solution for them.

I can tell you from my personal experience.

I remember when I first got started with photography, I would low-key (ok, high-key) feel some type of way of way when I wouldn't get hella likes on my instagram post or retweets ( I'm gonna do a blog post on that subject soon because I think it's important to discuss)

Even when I would text my friends or drop messages in my group chats asking for support, it would often fall on deaf ears. I began to get frustrated + feel like I didn't have real supporters.

It wasn't until I sat down and answered some important questions to myself that it became clear to me.

I love to work with bloggers + companies on building their brand + telling their personal stories. That's my passion. That's my ideal client.

Not saying that my family + friends don't have stories they could share but that's just not what they're on right now.

So when it became clear on who I wanted to talk to + work with, my whole marketing campaign switched up. I was better able to measure my marketing efforts.

Instead of deciding on if my marketing was good from instagram likes, I was able to decide if it was good based on how many bloggers or companies I was able to reach!

The results were crazy. 

So I say all that to say, 

Remember your friends + family won't necessarily be your target customer.
Their lack of support doesn't mean they don't believe in the vision, the vision just not for them.

I want to see everyone prosper in their respective fields so I included my Ideal Client PDF below for you to check out.

Hopefully it will be able to give you a clearer picture of who you really need to be supporting you.

Hopefully this post will be able to help at least one person. If you enjoyed it, be sure to leave a comment, drop a like or even share on your own social media platform. As always, the support is much appreciated. Until next time, take care.