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What does photography mean to me?

What does photography mean to me?

Recently I was asked by a friend why I choose to specialize in portrait photography + I really had to sit + think about my answer. In all honesty, there is a few reasons I decided to go into this type of photography.

In my mind, my entire life was essentially groomed for this. I look at all the things that I experienced that basically make me who I am + try to find an equal balance in it.

I took all my passions in life which is creativity + marketing to fuse it into one.

PHOTOGRAPHY CAN BRING EMOTIONS

One of the greatest feelings ever is after I release a new visual piece + people reach out to me telling me how my images made them feel inside. A lot of people don’t know this but whenever I go out on a personal photography shoot, I often have a mood in mind when creating my mood board.

Sometimes I want to make viewers feel empowered when looking at my pieces, other times a sense of calmness.

As an artist I must actively make sure that I don’t let outside opinions or trends influence my vision. What I want to create, I create. I don’t take too much of others opinions into account but I will say that I use how well my emotion was portrayed in my images as a scale of whether my vision accomplished or not.

CAPTURE A MOMENT OF HISTORY

Nothing last forever. This is a fact.

But an image is a hell of an alternative to capture reality. Even if for just a brief second.

We also live in a moment of history where we have access to millions of things that can occupy our mind at once. Maybe it’s my narcissist ways, but I get gratification to know I was able to grab someone’s attention.

I view it some what as an honor to be able to capture someone’s attention. There’s a million of things someone can be doing at once, but the fact that my images were powerful enough to catch your eye means a lot.

 Minimal fashion photography captured by Jarrod Anderson. Best nyc photographers


WE ARE VISUAL INDULGING PEOPLE. IT’S ESSENTIAL TO BUILD A BRAND.

I received my undergraduate degree in marketing. The cut + dry definition of marketing is the action or business of promoting + selling products or services, including market research + advertising.

My definition of marketing is being able to build a relationship with others.

As much as people try to deny it, we all judge a book by it’s cover. Your first impression is the only impression that matters most times.

It’s important that the image that someone sees of you is in line with the brand message you have in mind whether it’s a personal brand or a business brand (side note everyone has a personal brand whether you intend to or not!)

I feel like my role is essential in business to prosper and grow. There’s just something about capturing high quality images that represent someone that I enjoy doing. I feel like a personal piece of me is embedded in that brand.

 Fashion photography of one of the best places to photograph in nyc. Captured by Jarrod Anderson. #CreatedByJarrod

PHOTOGRAPHS ALLOW US TO SHARE + TO COMMUNICATE.

We can spread a million and one messages with just one image. I have fun meeting with my clients to see what it is they want to create. I like to see what their end goal in booking me for their portrait photography. It’s important that I know their vision because if our thought process aren’t aligned, the images will be all over the place.

BECAUSE IT ALLOWS ME TO EXPRESS MYSELF IN A WAY ONLY I CAN.

Before I classify as a photographer, I identify as a creative. I’ve always been a creative even before I picked up the camera. I guess that's why my eye is so defined. I just took the things that caught my attention in my other art forms and applied it to my photography work.

I’ve always have and will have a message that I would want to get out to others. Photography is my current vice of doing so but who knows, tomorrow it may be videos, ten years from now it may be poetry. For now it’s with the camera and I will use it as my tool of choice to express myself.